In the run up to summer, many brands, particularly those with a summer peak such as drinks brands, are thinking about their outdoor POS strategy. Incorporating branded POS items such as parasols, deckchairs and planter boxes can add to your customers’ experience and boost your brand’s visibility.
The customisation options for these products are endless, and the nature of the products makes for a very versatile advertising medium. Outdoor POS can be used to increase brand awareness outside of your establishment, at an event, at the beach and in many different locations. These materials can be reused throughout the year, or even for many years, making them a very cost-effective option for communicating your brand’s message.
Hayley Simon, Head of Staci Create, commented: “Your POS strategy can really help accelerate your business and build your brand, as well as create a seamless customer experience. Outdoor POS plays a huge role in this, particularly during the summer months. The design of your materials should be cohesive throughout, as this can be crucial for getting your customers to remember your brand when considering a purchase”
Outdoor POS can be considered as a subset of Out Of Home Advertising (OOH), which has been proven to enhance brands in many ways, such as:
- Brand consideration: OOH campaigns can elevate brand consideration by up to 72%, indicating a significant influence on consumer decision-making processes.
- Enhanced sales activation: Implementing OOH advertising has been associated with a 47% increase in sales activation, highlighting its role in driving consumer purchases.
- Improved recall: Consumers are 7x more likely to remember OOH ads compared to digital ads.
Adrian Cockett, Head of Operations at Staci UK, said: “Timely distribution of your POS materials is essential for a successful campaign. Ensuring you have the correct branded outdoor equipment ready to go for the summer months will maximise your brand’s visibility amongst your customers. At Staci, we can store, pick and pick, kit and collate, and distribute all of your POS exactly when and where you need it. This is made easy for our clients because of our online ordering platforms, so you can scale the amount of POS you’ll need and send it to the right places, as well as having full visibility of budgets. If you need your POS for events, we can handle that too – we’ll help you set it up and pack it down, and clean and maintain it when it’s back in our fulfilment centre, too.”
Your outdoor POS strategy can have a huge impact on how your customers perceive your brand, and their likelihood to remember and purchase from you, so it’s important to get it right. A project partner such as Staci Create can work with you to design items that stand out from the crowd, and sustainably source them too, then we can help distribute them all over the country. Get in touch with us or Staci Create to discuss any requirements further.