Point of sale materials are the branded, printed and promotional assets used to support sales, merchandising, product visibility and customer engagement in retail and commercial environments.
They can include POS displays, point of sale signs, posters, banners, shelf talkers, counter displays, display stands, menus, brochures, stickers, floor graphics, dump bins, sample packs, glassware, barware, travel brochures and other retail merchandising materials.
For brands, these materials are often linked to product launches, seasonal promotions, retail campaigns, brand activations, events or field sales activity. They need to arrive in the right location, in the right condition and at the right time.
Staci helps brands manage point of sale materials, POS distribution and marketing materials logistics by storing, organising, picking, packing and delivering campaign assets across stores, events, field teams and customer locations.