Make the Most of the Sunshine: Supercharge Your Summer Sales with POS That Performs

As the sun shines across the UK and footfall in pubs, bars, and restaurants reaches its summer peak, the opportunity for brands to boost seasonal sales is too good to miss.

This isn’t just about weather – it’s about timing, visibility, and execution. And it all starts with your point-of-sale.

Staci: Helping brands get summer-ready

At Staci, we help leading brands ensure their summer campaigns hit the ground running. From design to delivery, our POS solutions are fast, flexible and tailored to your environment. Whether you need a full summer kit, bar-top displays, or branded merchandise – we make sure it gets there on time and works hard when it does.

Our fulfilment and activation services mean you’re not just sending out POS – you’re deploying campaigns with impact.

☀️ Weather Drives Sales – POS Drives Performance

Did you know that drinks sales can rise by up to 30% during sustained warm spells? According to industry reports, just a 1°C increase in temperature can lead to a significant uplift in beverage sales,particularly in the beer, cider, soft drink and RTD categories. But while the weather creates opportunity, it’s the right visibility and activation at point-of-sale that turns opportunity into revenue.

🍻 Turn the Heat Into Revenue with Smart POS

Whether it’s branded barware, parasols, barriers, planter boxes, outdoor furniture or promotional displays, Staci Create can work with your team to design and source summer-friendly POS items that don’t just elevate your brand, they will create spaces that attract customers, increase dwell time, and drive higher basket sizes. 

The right POS can boost on-site drink sales by up to 18%, especially when used to create clear, attractive and functional outdoor spaces. Add smart logistics into the mix, ensuring the right stock, at the right venue, at the right time, and you’ve got a formula for seasonal success.

🤝 Partner With the Experts in POS Logistics

At Staci, we specialise in delivering POS that works, where and when you need it. Our expert logistics and fulfilment teams manage everything from warehousing and kitting to delivery and returns, ensuring your brand’s assets are deployed quickly and cost-effectively. We also work with Staci Create, who can design and source your POS materials, creating a complete, end-to-end solution that takes the weight off your shoulders.

As temperatures rise, competition does too. Partnering with an expert POS logistics provider like Staci means you can stay ahead of the curve, act fast on opportunities, and make the most of every sunny day.

Don’t let the sunshine go to waste. Make sure your POS is ready to perform when the weather, and your customers, are at their best.

To learn more about how Staci and Staci Create can support your POS campaigns this summer, get in touch below:

The Rise of the Modern Advent Calendar: Why More Brands Are Thinking Inside the Box

As we hit the halfway mark of the year, advent calendars are proving to be much more than a countdown to Christmas. They are fast becoming one of the most effective ways for brands to engage audiences, drive seasonal sales, and build lasting loyalty.

At Staci Create, we are seeing more clients turn to advent calendars as premium, campaign-led marketing tools. And it is not limited to one sector. Beauty, luxury, drinks, wellness, and even collectibles — brands across the board are using them to tell stories, showcase product ranges, and spark genuine excitement.

“Advent calendars offer a curated sampling experience that not only excites consumers but also deepens emotional connections with the brand,” says Hayley Simon, Head of Staci Create. “It is the perfect fusion of storytelling, luxury and seasonal engagement.”

With creative, structural and fulfilment expertise under one roof, Staci Create helps brands bring their advent calendar vision to life. We take care of the detail from bespoke packaging and inserts to co-packing and distribution — so your team can focus on the big picture.

Key Trends Highlighted:

• Premiumisation & Limited Editions: High-end packaging and exclusive products turn calendars into collectible treasures.
• Expansion Beyond Chocolates: Industries like beauty, spirits, and fashion are redefining what advent calendars can be.
• Social Media Influence: Unboxing experiences and influencer collaborations are driving organic brand exposure.
• Customer Loyalty & Revenue Growth: Daily interactions throughout December boost repeat purchases and customer satisfaction.

Industry Highlights:

• Beauty: Brands like Charlotte Tilbury and Kylie Cosmetics use calendars to introduce new products and increase perceived value.
• Drinks: Craft Gin Club and The Whisky Exchange offer curated tastings that appeal to enthusiasts and drive discovery.
• Luxury & Fashion: Liberty and Astrid & Miyu blend jewellery and design into collectible experiences.
• Toys & Collectibles: LEGO and Pokémon cater to fans of all ages with playful daily surprises.

Why Brands Choose Staci Create:

With a comprehensive approach, from concept and design to production and global logistics, Staci Create delivers standout advent calendars that reflect a brand’s essence while captivating consumers.

“Our expertise in custom packaging ensures your calendar isn’t just a product, it’s an experience,” added Simon.

Ready to Elevate Your Brand This Holiday Season?

Discover how advent calendars can tell your brand story one day at a time. Learn more or submit your project brief at www.stacicreate.com.

Staci Advances Sustainable Waste Disposal Practices to Support Net Zero Carbon Goals

As part of its firm commitment to achieving Net Zero Carbon by 2030, Staci, a leading logistics provider, has taken significant strides to ensure sustainable waste management across its operations and on behalf of its clients.

One of the company’s core sustainability pillars is the responsible disposal and recycling of waste, particularly surplus or unusable stock held on behalf of clients. Rather than allowing this material to end up in landfill, Staci has implemented a robust recycling and repurposing strategy.

When stock is no longer usable, Staci takes full responsibility for its disposal on behalf of clients. “We see it as our duty to recycle as much as possible,” says Rachel Campbell, Compliance Manager at Staci.

This includes breaking down unsellable items and recovering materials that can be reused or repurposed. Wherever possible, products are transformed into secondary materials such as animal bedding, cat litter or fertiliser. Packaging waste like paper and film is shredded and reused as protective fill for future shipments — reducing waste while keeping deliveries secure and efficient.

For products that cannot be conventionally recycled, Staci diverts them to “waste-to-energy” facilities, which is a clean-burning process that converts non-recyclable materials into electricity. Additionally, in cases where short-dated products can still be used, Staci organises internal staff sales, extending product life cycles and raising money for charitable causes in the process.

These efforts form a crucial part of Staci’s wider sustainability strategy, offering clients a logistics partnership that actively supports their environmental and emissions targets.

If you want to partner with a suatianble fuflilment provider, get in touch below:

How Staci’s POS League Table Helps Brands Stay One Step Ahead

In retail, it is often the details behind the scenes that make the biggest difference. Getting your point of sale activity right is not just about what happens in store it is everything leading up to that moment.

At Staci, we know how much goes into getting POS right. That is why we have created a smarter way to help clients improve performance, campaign after campaign — with our exclusive Client League Table.

Clear performance insight, built for action

The League Table is a benchmarking tool available only to Staci POS clients. It brings together anonymised performance data from across our network, so you can see how your results compare with the wider market.

Clients can quickly identify where they are performing strongly and where there is room to improve, and all based on real, data-driven insight.

It is not just about reporting. It is about moving forward

Whether you want to improve delivery times, reduce errors or increase campaign readiness, the League Table gives your team practical information to work with. It is clear, honest and focused on helping you move forward.

“This is about visibility and improvement,” says Andrew Scanlon, Sales and Marketing Manager at Staci. “Our clients want to know how they are doing and how they can do better. The League Table gives them the tools to do just that.”

Why clients find it useful:

• See how your results compare with others
• Spot trends quickly
• Find gaps and opportunities
• Build on what is already working
• Turn insight into action
• A better way to manage POS activity

POS is not just about getting products to store. It is about doing it accurately, efficiently and in a way that adds value to your brand. The League Table helps you keep improving — and that is what makes it so powerful.

If you want a clearer picture of your POS performance — and a simple way to keep moving forward — we would love to show you how it works.

TikTok Shop is rapidly reshaping the rules of online retail. As social commerce matures from trend to transformation, retailers are under pressure to deliver not only engaging content, but the operational speed and flexibility to fulfil order demands at viral velocity.

From shifting fulfilment standards to algorithm-driven order volumes, social-first selling is creating new challenges behind the scenes, but also a wealth of opportunities. Retailers now face a critical question: are their fulfilment operations truly fast, flexible, and scalable enough to keep pace with TikTok? Ben Whitby, UK Operations Director at Staci UK, explains what it takes to stay ahead.

To stay competitive, brands must do more than create engaging content; they need fulfilment strategies that are fast, flexible, and built to scale at the speed of TikTok. From algorithm-driven deadlines to viral demand spikes, social-first selling is changing the game behind the scenes. Ben Whitby, UK Operations Director at Staci UK, explains what it takes to keep up—and stay ahead.

Shoppers aren’t just browsing TikTok Shop – they’re making purchases in droves – and e-commerce brands need fast, flexible fulfilment to keep up.

With over a billion users now shopping directly on TikTok – including 70 million in the U.S. alone, according to GWI – social commerce is no longer a niche trend. It’s a powerful force that’s reshaping how people discover and buy.

In the UK, the social commerce market is set to more than double from £7.4 billion to nearly £16 billion by 2028. Already, 56% of UK consumers have made purchases via social platforms, rising to 73% among those under 45. TikTok, in particular, has cemented itself as a major e-commerce channel — bringing with it new expectations and pressures.

“TikTok has changed the rules of engagement,” says Ben Whitby, UK Operations Director at Staci UK. “Today’s checkout is now just a swipe or a tap, and for retailers fulfilment operations need to be fast, flexible, and intelligent enough to keep up – or brands risk falling behind”

 

New Standards, new pressures

TikTok isn’t just setting trends. It’s setting a new benchmark for order turnaround.

To stay visible in TikTok’s algorithm-driven feed, brands must meet strict SLAs – often dispatching orders within hours. Missing those deadlines can lead to automated refunds or even account suspensions.

“This isn’t just about customer satisfaction,” Whitby notes. “TikTok’s fulfilment metrics directly influence sales. If you don’t meet them, you don’t get seen.”

Sellers who do meet expectations are rewarded: better placement in search results, more discoverability, and ultimately, more sales. But one viral video can generate thousands of orders within hours, turning fulfilment into either a growth engine or a serious bottleneck.

Fulfilment that’s built for scale

For TikTok sellers, fulfilment is no longer just a back-end process. It’s a front-line function that must be ready to scale instantly.

“The most successful TikTok sellers are treating fulfilment as a strategic lever,” says Whitby. “That means building channel-aware systems that can scale instantly and flex in real time.”

That includes prioritising TikTok orders in workflows, building staffing models around sudden demand spikes, and investing in automation – like robotic picking or smart warehousing – to speed up dispatch while reducing the risk of human error.

Importantly, fulfilment partners need to understand TikTok’s nuances. That includes the one-hour return window that allows customers to cancel or modify orders, the platform’s refund triggers, and its emphasis on fast, trackable delivery.

To support this, some businesses are adopting advanced fulfilment platforms which offer real-time inventory syncing, automated order updates, and end-to-end visibility across the supply chain. These tools are critical for helping retailers scale efficiently while maintaining high service levels.

Seamless tech integration is essential

Retailers can’t rely on manual systems to keep up with TikTok’s pace. They need the power of technology – from real-time stock syncing to advanced picking systems, goods-to-person robotics and even automated drone inventory- that can handle large volumes efficiently and reliably.

“To sell on TikTok at scale, you need tech that speaks the same language,” Whitby explains. “That means real-time syncing across channels, automated stock updates, and live customer tracking, all delivered through modular systems that integrate directly with TikTok, marketplaces, and D2C platforms alike.”

“Without robust, real-time integrations, managing social sales at scale becomes a manual, error-prone process.”

The goal is full visibility across all channels – not only to monitor order flow and inventory in real time, but also to react quickly to spikes in traffic or changes in campaign performance.

The most effective systems can automatically pull in orders, trigger warehouse action, and update customers without delay. In this environment, even packaging matters. Brands are creating TikTok-ready unboxing experiences that echo their visual identity and are designed to be shared.

Custom packaging can also serve as a powerful brand extension. With the potential for unboxing moments to go viral on TikTok, it pays to invest in branded packaging that enhances customer experience and reinforces brand identity.

Meanwhile, reliable shipping networks and trackable delivery options help ensure customers receive what they ordered, when they expect it, whether that’s next door or across borders.

Global fulfilment capabilities, including access to international warehouses, are increasingly important for brands looking to scale quickly and serve diverse markets efficiently.

Aligning fulfilment with strategy

TikTok Shop isn’t just a sales opportunity. For many brands, it’s a strategic expansion channel, a way to reach Gen Z, test product drops, and build new communities.

Many retail brands are using the platform to diversify sales channels and connect with new audiences in new ways. Some are even experimenting with TikTok-exclusive products or limited drops, which require fulfilment operations that can turn around fast, high-volume bursts of demand.

“Fulfilment has moved from being a cost centre to a growth lever,” says Whitby. “Retailers that recognise this are aligning logistics with marketing – often working with fulfilment partners who can advise on demand planning, packaging innovation, and channel strategy – using fast, scalable operations to drive brand momentum.”

From influencer-driven spikes to TikTok-exclusive launches, successful brands are investing in fulfilment that can flex, across platforms, audiences, and expectations.

Scalability is key. The ability to expand operations seamlessly as order volumes grow ensures that fulfilment doesn’t become a limiting factor in business growth. Partnering with providers who offer modular, global solutions is essential to maintaining consistent performance.

“As TikTok evolves, so do its demands on e-commerce logistics” Whitby concludes. “The brands that thrive won’t just be fast. They’ll be the ones that align operations, tech, and brand strategy – and do it all at social speed.”

As social commerce continues to revolutionise retail, success will hinge not just on creative content, but on operational readiness. For retailers, that means thinking of fulfilment as a competitive advantage, not just a cost of doing business.

In today’s highly competitive consumer electronics market, customer satisfaction can be the deciding factor between a one-time purchase and long-term brand loyalty. As expectations around delivery speed, order accuracy, and returns convenience continue to rise, many electronics companies are re-evaluating their supply chain strategies. One increasingly popular solution is the outsourcing of fulfilment operations to third-party logistics (3PL) providers. Done correctly, this can significantly enhance customer satisfaction, and here’s how.

1. Faster and more reliable deliveries

Outsourcing to experienced fulfilment partners enables companies to leverage established warehouse networks and sophisticated logistics systems. This often results in quicker delivery times and greater geographic reach. With 3PL providers offering next-day delivery capabilities, customers receive their products faster, meeting or exceeding their expectations and increasing satisfaction.

2. Scalability and flexibility

Consumer electronics are often subject to seasonal spikes, product launches, and promotional campaigns. A 3PL partner can scale resources up or down as needed, without the brand having to invest in additional warehousing or staff. This agility allows companies to maintain service quality during peak periods, preventing delays that could harm customer trust.

3. Improved order accuracy

Accuracy is critical in electronics fulfilment, where incorrect items or missing components can lead to returns and complaints. Professional fulfilment providers invest heavily in inventory management systems, barcode scanning, and quality control processes to ensure that the right product reaches the right customer every time.

4. Added value services

Some 3PL partners will provide their clients with bespoke added value service options. For consumer electronics brands, this can consist of repairs and refurbishments. These services not only save consumer electronics brands and their customers on costs, therefore increasing satisfaction, they also allow your brand to be more sustainable and eco-friendly by refurbishing products rather than disposing of them.

5. Cost efficiency passed to customers

While outsourcing comes with its own costs, it can lead to long-term savings through operational efficiency, reduced overheads, and bulk shipping rates. These savings can be reinvested into improving customer service or passed directly to customers in the form of lower prices or free shipping, both of which are proven satisfaction drivers.

6. Focus on core competencies

By delegating the complexity of logistics to specialists, electronics brands can focus on what they do best, innovation, product development, and customer engagement. This focus often results in better products, more tailored customer service, and enhanced overall experiences.

 

Conclusion

For consumer electronics companies striving to differentiate themselves in a crowded marketplace, outsourcing fulfilment can be a strategic move to elevate customer satisfaction. By ensuring faster delivery, greater accuracy, added value service options, and cost-effective operations, a trusted fulfilment partner becomes not just a logistical asset, but a vital contributor to a brand’s reputation and success.

 

Want to find out more about how we could help your consumer electronics brand? Get in touch below:

In the run up to summer, many brands, particularly those with a summer peak such as drinks brands, are thinking about their outdoor POS strategy. Incorporating branded POS items such as parasols, deckchairs and planter boxes can add to your customers’ experience and boost your brand’s visibility.

The customisation options for these products are endless, and the nature of the products makes for a very versatile advertising medium. Outdoor POS can be used to increase brand awareness outside of your establishment, at an event, at the beach and in many different locations. These materials can be reused throughout the year, or even for many years, making them a very cost-effective option for communicating your brand’s message.

Hayley Simon, Head of Staci Create, commented: “Your POS strategy can really help accelerate your business and build your brand, as well as create a seamless customer experience. Outdoor POS plays a huge role in this, particularly during the summer months. The design of your materials should be cohesive throughout, as this can be crucial for getting your customers to remember your brand when considering a purchase”

Outdoor POS can be considered as a subset of Out Of Home Advertising (OOH), which has been proven to enhance brands in many ways, such as:

• Brand consideration: OOH campaigns can elevate brand consideration by up to 72%, indicating a significant influence on consumer decision-making processes.
• Enhanced sales activation: Implementing OOH advertising has been associated with a 47% increase in sales activation, highlighting its role in driving consumer purchases.
• Improved recall: Consumers are 7x more likely to remember OOH ads compared to digital ads.

Adrian Cockett, Head of Operations at Staci UK, said: “Timely distribution of your POS materials is essential for a successful campaign. Ensuring you have the correct branded outdoor equipment ready to go for the summer months will maximise your brand’s visibility amongst your customers. At Staci, we can store, pick and pick, kit and collate, and distribute all of your POS exactly when and where you need it. This is made easy for our clients because of our online ordering platforms, so you can scale the amount of POS you’ll need and send it to the right places, as well as having full visibility of budgets. If you need your POS for events, we can handle that too – we’ll help you set it up and pack it down, and clean and maintain it when it’s back in our fulfilment centre, too.”

Your outdoor POS strategy can have a huge impact on how your customers perceive your brand, and their likelihood to remember and purchase from you, so it’s important to get it right. A project partner such as Staci Create can work with you to design items that stand out from the crowd, and sustainably source them too, then we can help distribute them all over the country. Get in touch with us or Staci Create to discuss any requirements further.

In 2024, the global subscription box market was valued at approximately $37.5 billion. This figure is expected to reach $116.2 billion by 2033, reflecting a compound annual growth rate (CAGR) of 13.3% during the period from 2025 to 2033. 

The beauty subscription box segment was valued at $2.26 billion in 2023 and is anticipated to grow at a CAGR of 24.7% from 2024 to 2030. This growth is driven by increasing consumer demand for personalised beauty experiences and the convenience of curated product deliveries.

Subscription boxes can be hugely beneficial to your brand, not only are they growing in demand, they promote customer loyalty and position you as a household name for your customers. Your 3PL can be essential to ensuring your subscription box strategy is a success through:

• Inventory management – managing a range of products for curated boxes, ensuring availability, and implementing efficient warehousing practices for quick access and rotation of products.
• Subscription management systems – using software to manage subscriptions, billing, cancellations, and customer preferences. And offering personalisation options, which require tracking individual customer data.
• Fulfilment precision – carefully kitting and assembling boxes with the correct products, ensuring accuracy and presentation.Inspecting products for defects and confirming the correct items are included in each box.
• Packaging – designing visually appealing, branded packaging through Staci Create to create a memorable unboxing experience, and incorporating sustainable packaging to appeal to environmentally conscious customers.
• Shipping efficiency – working with reliable shipping providers to ensure timely deliveries, and balancing speed and cost-effectiveness.
• Scalability – having the infrastructure in place to handle a growing subscriber base and brand. Also, being prepared for seasonal spikes or promotional campaigns that increase order volumes.
• Customer communication – providing customers with shipping updates and tracking information, whilst iInforming them of potential delays or issues.

A 3PL with weaknesses in any one of these areas could let you down when it comes to keeping your customers happy with their subscription boxes. The right partner will work with you to understand your requirements and build a bespoke solution for your brand. Get in touch with us below if you need experts to handle your subscription box fulfilment.

 

How can you make the most of your 3PL?

Entering into a partnership with a 3PL can transform your business in many ways. Making the most out of your 3PL can be essential for business growth and success. The key to this? – your relationship.

Your relationship with your 3PL is crucial – you need to have a comfortable and harmonious relationship with them so that you can communicate and plan effectively and honestly, which can take your business far.

Some things you can do to ensure a great partnership with your 3PL are:

1. Be honest – particularly with forecasting. 3PLs need honest forecasts to base their plans from, whether this is good or not necessarily where you wanted to be, honesty is key to effective planning for your supply chain management. This works both ways – 3PLs must also be honest with their clients about their own capabilities so as to ensure everyone is on the same page.
2. Collaborate for cost savings – For 4 decades, Staci has built incredibly strong customer partnerships, with regular feedback on our people appearing at the top of our customer research. Creating efficiencies is one of the most important things we can do as a 3PL, and to create the fastest, most impactive efficiencies it’s important we together see as much of the end-to-end supply chain as possible.
3. Focus on the basics – actionable insights when it comes to reporting and setup. With Staci anything is possible, we’ve built a reputation on being flexible for 35 years, but to streamline your own time, you need to make sure that you’re super focussed on the data, reporting and tasks that can make a real difference to your business and performance. 
4. Trust us – let us know your vision, and we’ll make it happen. A great 3PL relationship and more success for your brand is reliant on trust. Your 3PL should be a trustworthy partner, and you should feel comfortable enough with them to open up, be transparent, and allow them to use their expertise to bring your visions to life.

If you’re looking for an expert 3PL who cares about your business and builds relationships on trust to ensure your success? Get in touch today.

In the world of POS and marketing materials, most recognisable in the drinks industry, there can be a clear difference between two distinct strategies – distribution or premiumisation – in line with your strategic brand choices.

When setting your targets for the year ahead, you need to identify which areas of the market you’re going to choose to drive the profitable sales growth your brand needs. New customers vs. existing customers. High value accounts vs. low value accounts. New verticals vs. existing verticals. Whichever choices you make they’re yours, and your marketing supply chain gets to work with you to help you deliver your success.

As a proud partner to some of the worlds leading brands for over 35 years, Staci has the fortunate position of monitoring the outflow of POS and marketing materials across key sectors, and helping brands compare their performance vs. their peers both inside and outside of the vertical that they operate in.

One of these key areas we help visualise for clients is how their POS performance aligns to their strategy, and how this compares to averages across the UK.

When looking at the distribution vs. premiumisation argument, we’re able to highlight for our clients their average POS investment per address/trade customer, in the UK, whilst also looking at their average number of annual orders per address too. We then map this for our clients to show how this compares to other brands within their market, to see how their strategies compare.

How does this help?

Well, a brand with a focus on distribution should of course be seeing a lower number of orders per address, and a lower investment per address too – where the focus is about reaching as many outlets as possible throughout the year. Conversely, those brands with a focus on premiumisation, we’d expect to see the number of orders and/or the investment per address each year being higher, as those brands look to enrich a select number of trade customers with the best marketing materials and spend.

This is something to consider when planning your POS strategy within your internal teams and with your 3PL, who can help effectively execute your chosen strategy. Each method has its benefits and limitations, and entirely depends on your brand’s position within its industry.

As Staci is a seasoned expert with over 35 years of experience in POS logistics, we can help you find the perfect solution for your brand’s marketing materials that will suit your positioning and assist your overall marketing strategy. Get in touch with us today.