Published on News

Staci completes Wahoo implementation

Wahoo is one of the world’s leading fitness technology brands, helping to create innovative solutions to make hard fought goals attainable. In 2022, Wahoo chose to move their UK supply chain to Staci, for the fulfilment of their outbound B2C and B2B orders, multichannel returns, and technical product repair.

Alongside sister Staci company Base Logistics, Staci provides outsourced end-to-end fulfilment and logistics for Wahoo’s range of smart bikes, smart trainers and fitness accessories, both directly to consumers home addresses and to their portfolio of retail partners.

When Wahoo decided to seek a new logistics provider to manage these requirements, Staci jumped at the chance to provide a solution and show the difference they could make to their supply chain and customer experience.

Choosing Staci, Wahoo were most impressed with the 3 key Staci values; Flexibility, Commitment and Partnership.

Staci created a purpose built logistics solution and prepared a comprehensive implementation plan to ensure Wahoo a seamless transition to their new provider. This included product analysis to determine stock transfer plan, full integration with Wahoo’s systems, and on site technical training for Wahoo’s range of products.

An important component of Wahoo’s requirements are the returns, repair and refurbishment of their technical and technology range, for which Staci provides a team of Product Repair Specialists fully trained and dedicated to the repair of items returned by customers over the life of the product.

Nick Hooker, Senior Distribution Operations Analyst, said “A massive thank you to Staci UK and Base Logistics. A great team of people to work with, enthusiastic and professional – I’ve been immensely impressed by your commitment to our business. Here’s to a bright future!”.

Wayne Chapman, UK Managing Director, said “It’s a real honour to support Wahoo Fitness alongside our sister company Base Logistics. As always, Team Staci were incredibly enthusiastic about welcoming Wahoo into our business, and working with their teams so far has been a true pleasure – we’ve already built a really strong relationship and I’m excited to watch this partnership flourish over the years ahead, thank you Team Staci and thank you Wahoo.

It’s also a great testament to Staci’s logistics flexibility and global network too – with 62 fulfilment centres in 8 countries, this is a great example of Staci’s capability to support logistics for technology and leisure brands.”


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Successful partnership